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Timing is everything, they say, and they’re right. It matters when you post your rental property listings to maximize visibility and attract quality tenants. It can get tricky if you don’t know when the high-traffic times are, which is why this guide is here to help you.
For the Day
It’s best to post your property listing between 8:00 AM and 11:00 AM, or 5:00 PM and 9:00 PM. Some potential tenants look at listings early in the morning before the day gets busy, or late in the afternoon and night when they get home. Posting in the morning also allows you to reach your audience during their lunch breaks.
For the Week
The optimal days for posting are on weekends, as potential renters have more free time to browse rental listings. Saturday mornings are your best bet, as people tend to rest and surf the internet.
Be prepared to respond to inquiries and schedule open houses during this time. You only get two days at best when prospective renters aren’t hindered by their schedules.
For the Month
If you have vacant units, the best time to post your rental property listings is one week before the end of the month. People typically start looking for listings when their lease is about to expire, which usually occurs by the end of the month.
Keep in mind that the timeframe is not applicable in all situations. Research the rental market to determine the perfect balance. Post too early, and other rental listings will bury yours. Post too late, and the potential tenants will already have made commitments elsewhere.
If you don’t have vacant units but have tenants who don’t plan on renewing their leases, then the strategy remains the same. However, if you plan to evict a tenant, you will either have to disclose this to applicants or hold off on posting the rental listing.
For the Year
If the time of day, day of week, and week of the month are crucial, then so is the month of the year. If you’re in no hurry to rent out your unit, it’s recommended for you to post your rental listing during peak rental season.
The question is: “Why wait when I can earn as soon as possible?” The answer to that is higher demand. Yes, you can find tenants even outside of peak rental season, but you won’t be able to take advantage of certain circumstances.
During peak rental season, rental demand is higher, meaning you can charge a higher rent price as well. Furthermore, you’ll have a larger tenant selection pool, making it easier to find high-quality tenants.
You Can Choose Not to Worry At All
Creating a comprehensive rental listing, let alone an optimized one, requires a significant amount of time and effort. Everyone knows that most potential tenants prefer to browse listings online, so you need to create a marketing plan that suits this approach.
Here at Investment Safe, we have dedicated leasing specialists to get your property rented quickly by considering factors learned from professional rental market analysis. After taking professional photos, we will post your rental listing to over 50 rental websites to maximize visibility.
Leave it to the experts and focus on other profitable ventures. You can start by scheduling a free consultation with us!